It’s always difficult for a watch brand to express themselves and create a unique position within a market that is stuffed to the top. Using a special design isn’t something you achieve within the blink of an eye. Still, the most new brands are created out of a very individual and creative vision. People have a certain feeling or thought about timekeeping, watches or mechanics. It’s these kind of things that led to a lot of new (and successful) brands over the last couple of years.
One of these well-thought through brands is Giuliano Mazzuoli. This man with Italian roots, has a very distinct vision on what design is. In his words: ‘Design is actually a reproduction of something nature already made’. A statement I can definitely agree with. You see, with all things made by us humans, we get inspired from things that already exist. Design is your vision combined with things that exist, in essence nature’s things. Think about it.
Now, how did someone with this clear vision start to build a watch embodying the true essentials of design? After all, having a clear opinion about design is one, building something that matches your vision and also is different from the rest is another. The success of the ‘Moka’ pen by Giuliano Mazzuoli inspired him to create a watch. However, the risk of copying things already done by other brands made him to abandon this idea. Giuliano and watches would be a combination that never saw the light of day. But, as all creative minds, something is never truly forgotten. After leaving this idea in the fridge, he came to a point where he accepted the fact that one should never go out and look for design. Inspiration and the right timing is the foundation of design. At a particular moment in this process of overthinking and getting inspired, a pressure gauge of an old air compressor caught his eye. Are you excited yet?
The combination of this design and the wish to create a watch that would be different from the rest, made Giuliano Mazzuoli the creator of the ‘Manometro’ watches. Automatic watches with Swiss quality and Italian design. I won’t exaggerate but I think that’s best of both worlds. No need the remind you of the fact that there’s no other design than Italian design and the fact that Swiss quality is the standard in watch world.
Anyhow, a watch was born reflecting all things essential in good design: simplicity, designed for function and not aesthetics. Giuliano Mazzuoli created watches that were different from the rest and perfectly carried out his vision on design: reproductions of things nature already gave us. Manometro means ‘pressure gauge’ in Italy. A very simple and describing name for a product that is equally as simple. Since Mr. Mazzuoli has a special feeling for cars – like almost all Italians do – he decided to combine his love for the technique with his design wishes and created: ‘Contagiri’ and ‘Transmissione Meccanica’. Two great pieces of timekeeping, again created with essentials and kept simple.
Besides cars, good coffee, nice spaghetti and well-tailored suits, art is also a big piece of Italian heritage. From that aspect, Mr. Mazzuoli created the ‘Carrara’ watch. A watch coated with Michelangelo’s marble and carrying the DNA of the Manometro, a line came to live, that embodied great artistic aspects and a part of Italy’s heritage. Since Giuliano decided that this process of creating a certain watch was something that combined his visions perfectly, the Carrara watch is now reborn again.
By using another earthy material and the fine crafts of design, Giuliano Mazzuoli created the new ‘Cemento’. A watch with a case made out of Italian cement and carefully polished to create a special gray/green look. At first sight, the watch is very simple, being enormously curvy and minimalistic. I can imagine that seeing the true beauty of this watch demands for you to sit down and carefully absorb the design and choices made. What I like about the Mazzuoli watches is the fact that the design never loses ‘timekeeping’ out of sight. After all, one wears a watch for its sole purpose of displaying time. The fact that this can be done in a lot of different ways is the personal aspect that comes around the corner. Anyways, the Cemento is a great piece of art and something that shows Italian design from all angles. The indexes on the dial are perfectly shaped and have the right size. I like the fact that the index on quarter hours looks like there’s a smaller one placed on top of the other. Very nicely shaped and it gives a special effect when looking at the dial. To give the watch a bit of contrast, the use of a red second hand is a choice that fits perfectly in my opinion. Since the watch is made out of dark colours, this second hand attracts just enough attention. One small question mark popped up when seeing the blue background for the type name ‘Cemento’. I would go with only white letters, but hey, that’s a matter of taste isn’t it. The crown has a cool look to it, i like the fact that it looks a bit futuristic with the polished look and the rubber band around it. It’s a contrast with the case, but one that fits perfectly.
It’s not hard to think of a unique material or shape, it’s the fact that whatever you do has to be in great balance with all of the components that together make this watch. I personally love the brand and their watches. Not for the fact that it’s very shiny or extremely expensive. No, this brand exists on pure vision and that’s what I like about it. After all, it’s hard enough to create something new or different.
Case: 45 mm diameter; 13.5 mm height
Cylindrical case made in Italy of cement
Movement: Swiss Made; self-winding automatic movement; ETA 2824/2 movement with
Incabloc anti-shock system; 25 jewel movement at 28,800 beats per hour, and a 40
hour power reserve
Dial: Ceramic dial in black matte with raised three-dimensional metallic rectangular cuboid
minute indexes and “cemento” logo
Crown: Screw-in crown positioned at 3 o’clock with black “o” ring
Functions: hours, minutes, and seconds
Crystal: Convex sapphire crystal; anti-reflective
Strap: Strap made of calf-skin leather in Tuscany
Buckle: Deployant steel buckle with logo
Water Resistance: 5 atmospheres (50 meters)
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