Zenith and the Distinguished Gentleman’s Ride 2016
Since the world of watches knows a lot of wealthy people and companies, it is very common that a brand or individual has its influence within charity events and sponsorships. One of the biggest global events for men is the ‘Distinguished Gentleman’s Ride’. This event is held in over 503 cities spread across the globe in 90 different countries. Who said men can’t organize things?
Movember charity and cancer research
To raise funds for cancer research amongst men and male suicide prevention, thousands of men – 56.000 to be precise – took their stylish selves to the streets. Riding on their bobbers, café racers, choppers, scramblers or vintage scooters. This year’s DGR has already raised a staggering $3.3m, well on the way to the global target of $5m. Zenith is very proud to be a part of such a great initiative and presents itself as a brand that leads the pack. Bringing in an amount of well over $80.000, it wasn’t only the largest team this year’s edition – it was also awarded being the top fundraising team. Now, we can say Zenith is very dedicated – a good example for other brands and – I hope a trigger for more activity from others.
A valuable special edition
As we all know, there are a lot of brands that pick a certain story or individual to be the leading reason for creating a special or limited edition. Zenith did this with their Heritage Pilot Ton-Up and created a special DGR version. With a tan-coloured strap and the DGR logo at 6 o’clock. However, what’s very special about this move is the fact that only 5 pieces will be made. 1 has been offered for auction at an exclusive black-tie auction in London; hosted by Huntsman and The Rake. The other 4 will be divided; one will be offered to the highest fundraiser within the Zenith Team and the other three are offered to the three highest fundraisers global. The smart thing of this all? It creates a competition inside an event that exists fully out of good will and a shared goal. After all, we are still people and people are willing to go that extra mile if there’s an incentive. There’s not much to be found in my piggy bank, so I won’t be a global top fundraiser. If it were different, I would love to compete. Anyhow, smart move Zenith, something that should be thought of much more within the industry.
Be a part of Zenith’s goodwill
To finish it in style, Zenith has a special deal for each of us who are planning to buy a Heritage Pilot Ton-Up this October. If you register to the Zenith website, you’ll receive a special DGR strap and Zenith will donate $250 to the Movember foundation. Isn’t that great? Go and buy that watch and support Movember and the DGR event.
The Distinguished Gentleman’s Ride
The DGR is found in 2012 by Mark Hawwa in Australia. Becoming a well-known event across the globe when it comes to men’s health, this event has been good in many ways. Besides the fact it creates awareness and more and more men are participating, it perfectly breaks down the negative stereotype often associated with motorcyclists. What suits this event better than the Heritage Pilot Ton-Up? Since the Ton-Up stands for the ‘Ton-Up’ boys from the 50s, who rode their café racers on British highways trying to reach to 100miles (also called ‘ton’). A match made in heaven. It’s a wild guess Zenith doesn’t encourage high speeds during this event, but the watch matches perfectly in this world of gents and bikes.
The Fundraiser ends at 31 October. We want to wish all of the fundraisers across the globe and Team Zenith the best of luck to achieve their goals.