Zenith El Primero Range Rover Special Edition
Zenith & Land Rover two names, two legends. An iconic silhouette, charisma, technical refinement and remarkable performance; it can be said about these two icons. Collaboration collaboration collaboration, sometimes nobody can really explain the real connection rather than the effect of the big ‘M’ word – Marketing. But in this case we totally understand it and see how it can workout well – rather than only printing a logo on the dial. The two legends celebrate an iconic year: 1969

24-2040-400-27-r797A shared history
History of performance form inside and elegance and style from the outside. We all know the famous and one of the best chronograph movements – the El Primero caliber, and we are al familiar with the unstoppable Land Rovers. But what if you give them both a more luxury outfit; with the most important factor ‘luxury’ without losing their true identity as archetypes. These brands are fundamental  in their respective fields. 1969 the year Zenith unveiled its fabled El Primero Chronograph. That Same year, Land Rover introduces the prototype of the very first luxury off-road vehicle. The iconic Range Rover. You can say as of that moment both brands set new standards in their markets.

Zenith El Primero Range Rover

 Mr. Aldo Magada, President and CEO of Zenith says:
“The match between our two brands is very strong. Zenith and Range Rover are both pioneers in their respective industries, and we both create unique, innovative products. Through timeless design, both brands express authentic luxury. The Zenith team is very excited to start this long-term partnership with Range Rover, another superb brand and kindred spirit.”

Zenith El Primero Range Rover


The looks of luxury
In tribute to the first luxury SUV, its brushed grey dial bears the inscription “Zenith Range Rover”. The hands and hour-markers are rhodiumed and luminescent. The El Primero Range Rover chronograph features a streamlined, subtly curved and inimitable design. Its high-frequency mechanism is clothed in the aluminium ‘bodywork’ – a nod to the Range Rover chassis – of its 42 mm-diameter matt black ceramised case. Water-resistant to 100 metres and topped by a cambered sapphire crystal, it is equipped with a ratcheted crown and black round pushers. The sapphire caseback bearing the “El Primero Range Rover / Special Edition” engraving reveals an oscillating weight personalised with the Zenith and Range Rover logos.


Zenith El Primero Range Rover

Distinctive watch design with Range Rover DNA
“The Zenith El Primero is one of the most distinctive watch designs ever produced, in my view. Therefore it has been imperative to honour and respect this iconic design. It had to remain unmistakably an El Primero, but allude to Range Rover DNA.” says Mr. Gerry McGovern, Land Rover Chief Design Officer.
“We looked to the reductive nature of a modern Range Rover interior and the Zenith team translated that into the dial of the watch, keeping it simple and unfussy. The matt finish simultaneously suggests understatement, sophistication and durability – like a Range Rover, it’s an object you look at and immediately feel an emotional connection.” adds Mr. Gerry McGovern.

Zenith El Primero Range Rover

A superior movement
The automatic El Primero 400B movement. With its fast-paced beat of 36,000 vibrations per hour enabling it to power a tenth of a second display, and its integrated column-wheel construction, this El Primero ‘engine’ is a worthy heir to the world’s most accurate series-made chronograph developed by Zenith in 1969. This 326-part movement drives central hours and minutes hands, along with chronograph and tachymeter functions, while ensuring an over 50-hour power reserve.



Whether on the wrist of an intrepid explorer or an elegant gentleman, the El Primero Range Rover Special Edition exudes an inimitably chic aura, enhanced by rubber strap coated with ivory-toned perforated calfskin or blue perforated calfskin, secured by a triple folding clasp in DLC-treated titanium.


So guys now there is only one question left………..first the car or fist the watch? In my opinion you can not wear the El Primero Range Rover Special Edition driving a X5, Q7 or G-wagon the same as you can not wear an ice-watch driving a Range Rover. So if you are at you local Land Rover dealer and have configurated your ultimate Range Rover don’t foget to choose for the option – COOL WATCH. This 7900,- euro option completes your life.