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El Primero

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Watch This Week | Zenith El Primero Chronomaster

Zenith A brand well-known amongst watch collectors, but not often mentioned in the same breath with Rolex and Omega. Why? A rather strange thing if you ask me, since their ‘El Primero’ has been an icon for years and respected through-out the world. Zenith’s Godfather – Georges Favre Jacots – found that the name Zenith (referring to the highest point…

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Brands

Two Archetypes with Charisma | Zenith El Primero Range Rover Special Edition

Zenith El Primero Range Rover Special Edition Zenith & Land Rover two names, two legends. An iconic silhouette, charisma, technical refinement and remarkable performance; it can be said about these two icons. Collaboration collaboration collaboration, sometimes nobody can really explain the real connection rather than the effect of the big ‘M’ word – Marketing. But in this case we totally understand it and…

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